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A Simple Guide to Successful Twitter Marketing Social media has over the years become a major front for businesses to market their brands. To establish your brand in the market, you need a proper marketing strategy. Twitter is today one of the best and most effective social media marketing platforms for brands. With proper implementation, Twitter marketing can be used as a great content marketing strategy, helping with everything from product and service promotion, idea creation and customer interaction. If you’re considering using social media as part of your brand marketing efforts, you will want to know some of these great tips for marketing on Twitter. Identify your most crucial marketing goals. As with any other marketing plan, you should know what you are hoping to achieve with Twitter marketing. Who are you targeting? What exactly is your brand getting from the marketing efforts? Keep in mind that your marketing goals should be relevant and specific to your business needs, realistic, timely and measurable. Whether your goal is to get more followers, improve interaction with your online community or create a campaign of hashtags to increase brand awareness, having a concrete marketing plan plays a huge role in helping you achieve the set goals. Give your ears to your followers and engage them more directly. It’s critical for business owners and social media marketers to understand what people are saying on social media. Is your brand or business at the center of social discussions? Is there increased interest in certain products, services or a specific trend? What types of topics are they most engaged in? What type of content does your social community respond to? What level of interaction are you getting? Twitter easily enables you to monitor and analyze social media engagement, brand awareness, competitors, industry trends and brand performance.
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Measure your marketing results to evaluate your progress and success. By knowing what type of content your Twitter community is engaged in, you will easily identify areas that can be prioritized and improved in your marketing strategy. For better results, you need to be active in engaging your followers on Twitter, use different social marketing strategies and use the various analytical and reporting tools provided to gauge your performance on a frequent basis. Keep track of specific campaign messages and create social reports to enable better content tracking and sharing. A social marketing strategy is only successful if it grows your business.
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Consider using multimedia to boost your Twitter marketing campaigns. Businesses can greatly increase community engagement by including different forms of multimedia such as video, photos, polls and GIFs into their tweets. For instance, video has become a critical part of successful marketing today, opening up new opportunities for brands. If you think that marketing on Twitter is all about tweeting 140 character messages, you are wrong. With these guidelines in minds, you can get impressive results by taking advantage of the numerous marketing resources and tools and available to help you build a huge following for your brand.

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